Ingram Park Mazda Awaits New Ads for Mazdas in San Antonio

2013 Mazda CX-5 Advertising Campaign Gets ‘Better, Stronger, Smarter’
Mazda recently announced its new advertising and integrated marketing campaign for the 2013 Mazda CX-5. The CX-5 is reportedly getting a campaign to match its unique styling and performance capabilities. The crossover’s ads, titled “Better. Stronger. Smarter,” are meant to express the changes Mazda has made in the auto industry with its technology and design. Ingram Park Mazda, a valued Mazda dealership in San Antonio, TX, celebrates the automaker’s innovation.
Mazda’s Skyactiv technology has taken the automotive industry by storm. The technology refreshed the possibilities for SUVs by improving the fuel economy for larger utility vehicles. This message will be expressed in the automaker’s new 60-second and 30-second national ad spots.
Mazda continues to take its ‘no compromises’ approach very seriously by offering fun-to-drive vehicles that don’t sacrifice fuel economy standards or environmental consciousness. The automaker’s technological advancements have allowed crossover SUVs to be better, stronger and smarter in how they consume fuel and perform.
The new ads featuring the CX-5 narrate the automaker’s message through science fiction-inspired elements and strong 70s-influenced visual elements. Through this aesthetic, Mazda will be able to elaborate on the integral features of the CX-5: fuel economy, technology and safety.
Integrated Marketing will also be involved in sharing the new ads. Brand consumers, Mazda enthusiasts and company employees will be encouraged to share the ads through social media platforms to get the word out. The automaker strives to get people engaged and aware of its products through traditional and new media outlets.
Mazda representatives stated that creative marketing campaigns generate much more interest in distinctive products such as the CX-5. Balancing technology and science with entertainment and creativity is a vital aspect of these new ads.
Ingram Park Mazda is home to several new and used Mazdas in San Antonio. Check out the dealership’s full inventory online or on-site today.
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